Whole Brain Thinking


The Whole Brain Thinking model offers valuable insights on how individuals and teams can work better together. It can pinpoint strengths and development opportunities.

What is 'Whole Brain Thinking'?

The Whole Brain model was developed by Ned Herrmann, a senior manager at General Electric in the US. Herrmann combined latest research into brain function with his own observations to create a 4 quadrant model that graphically represents thinking style preferences.

Everybody has some capability in each of the 4 quadrants identified by Herrmann's model. Each quadrant, or thinking style, is used at different times and in different ways. Together, these 4 quadrants represent 'whole brain thinking'.

And, just as you have a preference to use your left or right hand, you have developed preferences for thinking in a particular way. You have an individual mixture of preferences and avoidances, probably using 1 or 2 quadrants more than the others. This mixture determines the choices you make and of course, appears natural for you.

Our personal thinking preferences influence our communication, decision making, problem solving and management styles. By understanding your own particular preferences, you can gain powerful insights into why you do the things you do, and why others don't always do what you expect!

When you recognise that you could use your 'whole brain', you become aware of the alternative approaches available. These may be more effective in a different context or when working with different people.

Ultimately, our thinking preferences impact our success at work, and the bottom line. Whole Brain Thinking helps you explore business issues from different, and fresh, perspectives.

How Can I Discover My Thinking Preferences?

Herrmann developed the Herrmann Brain Dominance Instrument (HBDI), a tool that gathers data on the thinking preferences described above. The resulting profile explains how you prefer to think, learn, communicate and make decisions.

The profile measures preference, not competence. It identifies your instinctive approach to thought - emotional, analytical, strategic or structural. You can develop your capability in other quadrants, if you choose.

The HBDI has been completed by more than a million people worldwide, and is extensively validated.

Learn More About 'Whole Brain Thinking'

If you would like to learn more about your, or perhaps your teams, thinking preferences, motivation and impact on others, you can.

We regularly offer a public course, 'Understanding People and what REALLY makes them tick' to give you the opportunity to discover your own HBDI profile and how to improve your effectiveness when working with othersFull Course Information

Alternatively, we can offer 1:1 feedback on your profile (approx. 2 hours) as a 'Bite Size' Module or you could include the HBDI in a Personal Development programme or group workshop delivered in-house.

To find out more, contact us


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